Healthcare Marketing Disclaimer

1. Nature of Services

Aura Digital Services is a digital marketing agency specializing in healthcare marketing. We provide:

• Google Business Profile management and optimization
• Google Ads campaign creation and management
• Meta (Facebook & Instagram) advertising services
• Content creation for healthcare marketing
• Website development and digital strategy

We do NOT provide medical services, medical advice, or healthcare consultations of any kind.

2. No Medical Claims or Guarantees

2.1 Marketing Results

We provide professional digital marketing services using industry best practices. However, we do NOT guarantee:

• Specific numbers of patient enquiries or appointments
• Guaranteed return on investment (ROI)
• Specific search engine rankings or visibility positions
• Immediate or guaranteed patient acquisition
• Any specific business growth or revenue increases

2.2 Medical Treatment Outcomes

We make NO claims, representations, or guarantees about:

• Medical treatment outcomes or success rates
• Healthcare service quality or effectiveness
• Patient health results or improvements
• Medical procedure safety or efficacy

All medical outcomes are the sole responsibility of the healthcare provider, not Aura Digital Services.

3. Healthcare Provider Responsibilities

Healthcare providers engaging our services are responsible for:

• Medical Licensing: Maintaining all required medical licenses and certifications
• Regulatory Compliance: Ensuring compliance with all applicable healthcare regulations (Medical Council regulations, drug laws, patient privacy laws, etc.)
• Professional Standards: Adhering to professional medical ethics and standards of care
• Patient Care: Providing safe, effective, and appropriate medical care to patients
• Content Accuracy: Ensuring medical information shared in marketing materials is accurate and compliant
• Claims Substantiation: Having evidence to support any medical claims made in marketing

4. Advertising Compliance

4.1 Platform Policies

All advertising campaigns are subject to:

• Google Ads Healthcare and Medicines Policy
• Meta (Facebook/Instagram) Healthcare and Pharmacy Advertising Policies
• Indian advertising regulations and guidelines
• Platform-specific community standards and content policies

4.2 Prohibited Content

We will NOT create or promote content that:

• Makes unsubstantiated medical claims
• Guarantees medical cure or treatment success
• Violates patient privacy (HIPAA/similar regulations)
• Promotes prescription drugs or restricted procedures without proper authorization
• Uses before/after images inappropriately (where prohibited)
• Violates advertising platform policies

4.3 Ad Approval

Advertising platforms (Google, Meta) reserve the right to approve or disapprove ads. We cannot guarantee ad approval. If ads are disapproved, we will work to resolve issues, but platform decisions are final and beyond our control.

5. Patient Information and Privacy

We do NOT require, request, or handle protected health information (PHI) or sensitive patient data. Healthcare providers must:

• Never share patient medical records or protected health information with us
• Ensure any patient testimonials or case studies comply with privacy regulations
• Obtain proper consent before sharing any patient-related information in marketing
• Be responsible for their own HIPAA/privacy compliance

6. Performance Factors

Digital marketing performance depends on numerous factors, including but not limited to:

• Local market competition and saturation
• Geographic location and population demographics
• Service quality and patient satisfaction
• Clinic reputation and existing reviews
• Budget allocated to advertising
• Seasonality and market trends
• Platform algorithm changes
• Economic conditions

Many of these factors are outside our control, and results will vary accordingly.

7. Educational Content Disclaimer

When we create educational content (blog posts, social media content, health tips), this content is:

• For informational and marketing purposes only
• Not a substitute for professional medical advice
• Subject to review and approval by the healthcare provider
• The responsibility of the healthcare provider to ensure accuracy

Healthcare providers must review and approve all content before publication to ensure medical accuracy and compliance.

8. Third-Party Platforms

We use third-party platforms (Google, Meta, etc.) over which we have no ownership or control. These platforms may:

• Change policies, features, or pricing without notice
• Experience technical issues or downtime
• Suspend or ban accounts for policy violations
• Modify algorithms affecting performance

We are not responsible for third-party platform actions, changes, or decisions.

9. Geographic Limitations

Our services are primarily designed for healthcare providers operating in India. Marketing strategies, compliance approaches, and best practices are tailored for the Indian healthcare and digital advertising landscape.

10. No Doctor-Patient Relationship

No doctor-patient relationship is created between Aura Digital Services and any patients of our clients. We do not interact with patients in a medical capacity. All medical consultations, diagnoses, and treatments are solely between the healthcare provider and their patients.

11. Limitation of Responsibility

Aura Digital Services is NOT responsible for:

• Medical malpractice or healthcare service quality
• Patient satisfaction with medical treatments
• Healthcare regulatory compliance of our clients
• Medical licensing or certification requirements
• Patient outcomes or health results
• Disputes between healthcare providers and patients

12. Client Verification

We work with licensed healthcare providers only. Clients engaging our services represent and warrant that they:

• Hold all required medical licenses and certifications
• Are legally authorized to practice medicine/provide healthcare services
• Comply with all applicable healthcare regulations
• Will provide accurate information for marketing purposes

13. Contact for Questions

If you have questions about this disclaimer or our services, please contact us: