Terms of Service

1. Services Provided

Aura Digital Services provides digital marketing services including but not limited to:

• Google Business Profile Management
• Google Ads Campaign Management
• Meta (Facebook & Instagram) Ads Management
• Content Creation for Healthcare Providers
• Website Development and Landing Pages
• Marketing Automation

2. Service Agreement

2.1 Engagement

Services commence upon mutual agreement, typically formalized through a service agreement, email confirmation, or signed proposal. The scope of work, deliverables, timeline, and pricing will be clearly outlined.

2.2 Service Term

Services may be provided on a monthly, annual, or project basis as agreed. Either party may terminate services with written notice as specified in the service agreement.

3. Client Responsibilities

Clients engaging our services agree to:

• Provide accurate and complete information about their business, services, and target audience
• Grant necessary access to platforms (Google Business Profile, Google Ads, Meta Business Manager, website, etc.)
• Respond to requests for feedback, approval, or information in a timely manner
• Ensure all information provided complies with applicable healthcare regulations
• Review and approve all marketing materials before publication
• Make timely payments as per agreed terms

4. Payment Terms

4.1 Fees

Service fees are outlined in the service agreement or proposal. Fees may include:

• Management Fees: For ongoing campaign management and optimization
• Setup Fees: For initial account setup and campaign creation (if applicable)
• Ad Spend: Separate from management fees; paid directly to advertising platforms (Google, Meta)

4.2 Payment Schedule

Payment terms will be specified in the service agreement. Typical arrangements include:

• Monthly payments for ongoing services
• Annual payments (with applicable discounts) for yearly packages
• 50% advance for project-based work

4.3 Late Payments

Invoices are due within the specified timeframe (typically 7-15 days). Late payments may result in service suspension until payment is received.

5. Performance and Results

5.1 No Guarantees

While we use industry best practices and data-driven strategies, we cannot guarantee specific results such as:

• A specific number of patient enquiries or appointments
• Specific ranking positions in search results
• Specific conversion rates or ROI

Digital marketing results depend on many factors including market conditions, competition, seasonality, service quality, and patient behavior—many of which are outside our control.

5.2 Best Efforts

We commit to providing professional services using our expertise and experience to achieve the best possible outcomes for your practice within industry standards and platform guidelines.

6. Advertising Platform Compliance

All advertising campaigns are subject to the policies and guidelines of the respective platforms (Google Ads, Meta Ads). We will:

• Follow all advertising policies and guidelines
• Ensure compliance with healthcare advertising regulations
• Avoid making unsubstantiated medical claims
• Not guarantee ad approval by platforms

Ad disapprovals or account suspensions by platforms are beyond our control. We will work to resolve such issues but cannot guarantee reinstatement.

7. Intellectual Property

7.1 Client Ownership

Upon full payment, clients retain ownership of:

• Content created specifically for their practice
• Custom graphics and designs delivered as part of services
• Access to advertising accounts (Google Ads, Meta Business Manager)

7.2 Our Intellectual Property

We retain ownership of:

• Our marketing methodologies and strategies
• Internal tools and templates
• Our brand and marketing materials

8. Confidentiality

Both parties agree to:

• Keep confidential information private and secure
• Use confidential information only for the purposes of providing/receiving services
• Not disclose confidential information to third parties without consent
• Return or destroy confidential information upon service termination (as applicable)

9. Limitation of Liability

To the maximum extent permitted by law, Aura Digital Services shall not be liable for:

• Indirect, incidental, or consequential damages
• Loss of profits, revenue, or business opportunities
• Platform policy changes or account suspensions
• Technical issues with third-party platforms

Our total liability for any claim shall not exceed the total amount paid for services in the 3 months preceding the claim.

10. Termination

10.1 Termination by Client

Clients may terminate services with written notice. Depending on the service agreement:

• Monthly services: Typically 30 days notice
• Annual services: May not be eligible for refund of unused portion
• Project-based: Upon project completion or mutual agreement

10.2 Termination by Us

We may terminate services if:

• Payment is not received within specified timeframes
• Client breaches these Terms
• Client requests activities that violate advertising policies or regulations
• We are unable to achieve reasonable outcomes due to factors within client's control

11. Healthcare Disclaimer

We provide marketing services only. We do not:

• Provide medical advice or healthcare services
• Make medical claims or promises about treatment outcomes
• Guarantee patient acquisition or appointment bookings
• Take responsibility for the medical services provided by our clients

Clients are responsible for ensuring their own compliance with all applicable healthcare regulations, licensing requirements, and professional standards.

12. WhatsApp Communication Agreement

By providing your contact information, you expressly consent to receive communications from Aura Digital Services via WhatsApp. This includes:

• Updates regarding active digital marketing campaigns.
• Administrative notifications and billing updates.
• Educational updates regarding healthcare marketing trends.
• Direct support and consultation scheduling.

Aura Digital Services respects your privacy and will not spam. Standard data rates may apply as per your service provider.

13. Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of India. Any disputes arising out of or in connection with these terms shall be subject to the exclusive jurisdiction of the courts located in Bangalore, Karnataka, India.

14. Changes to Terms

We may update these Terms from time to time to maintain compliance with advertising platform policies and local regulations. Updated Terms will be posted on our website with a new "Last Updated" date.

15. Contact Information

If you have questions about these Terms of Service, please contact us: